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Rivian Hires Jenny Lewis as New VP of Marketing and eCommerce
Rivian has filled its top marketing seat. Jenny Lewis, formerly CMO at The Knot Worldwide, is joining as VP, Head of Marketing and eCommerce, ending the stretch where RJ Scaringe had been holding the role in an interim capacity since October 2025. The hire lands right as Rivian heads into its biggest marketing push yet with R2 first drives, the Block Party tour, and a wider brand expansion all on deck.
The Rivian R2 Options You Can’t Get at Launch
R2 is launching as a Performance Launch Edition only, and a chunk of what got shown at SXSW isn't available at launch. Some configurations are coming later in 2026, others slip into 2027, and a few combos like Borealis on the single motor Standard aren't ever going to exist.
Rivian Gear Shop Spring Savings 2026 Discounts on Accessories and Apparel Through May 3
Rivian's Gear Shop Spring Savings event runs from April 23 through May 3, with discounts on a good mix of accessories and apparel that apply automatically at checkout and stack with Reward points.
Why the 20″ All-Terrain Is the Best Wheel Pick for Your Rivian R2
If you're configuring a Launch Edition Performance R2, the 20" All-Terrain wheel upgrade is the smarter long term pick. The 21" All-Season runs a tire size nobody else makes yet, and R1 owners already know how that story goes. The range tradeoff is smaller than you might think.