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Why Rivian’s AI-Defined Vehicle Push Actually Matters

Rivian Autonomy+ Co-Steer

Rivian's AI-defined vehicle framing sounded like marketing theater when Chief Software Officer Wassym Bensaid first dropped it on stage at Autonomy and AI Day back in December. Five months later, with Rivian Assistant actually shipping and a wider AI strategy coming into focus across voice, autonomy, and the Volkswagen joint venture, it's a lot harder to write off as buzzword theater.

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Rivian R2 Configurator Goes Live Today With Pricing, Colors, and Launch Package Details

R2 Glacier White

The Rivian R2 configurator is officially live, and Performance buyers can now price out a build starting at $57,990 with a spring 2026 delivery. Early orders get a Launch Package worth roughly $3,700 in extras, including lifetime Autonomy+, and there is a lot to dig into across colors, wheels, and trim timing.

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