2026 Rivian Georgia Plant Concept Art

Rivian Georgia Factory Plans Add Museum, Trails and Cabins

Rivian released site plans and renderings for its $5 billion Georgia plant, showing an industrial core wrapped in roughly 1,000 acres of preserved woodland with a museum, walking trails, eco-cabins, campsites and an off-road test track. Buildings go vertical in 2027 with customer vehicle production targeted for 2028.

Jenny Lewis, VP Marketing at Rivian

Rivian Hires Jenny Lewis as New VP of Marketing and eCommerce

Rivian has filled its top marketing seat. Jenny Lewis, formerly CMO at The Knot Worldwide, is joining as VP, Head of Marketing and eCommerce, ending the stretch where RJ Scaringe had been holding the role in an interim capacity since October 2025. The hire lands right as Rivian heads into its biggest marketing push yet with R2 first drives, the Block Party tour, and a wider brand expansion all on deck.