Rivian has named Known its new media agency, and the agency’s focus will be marketing R2, according to news Ad Age reported on September 25.
Known co-founder Ross Martin shared more on LinkedIn, calling Rivian one of the most distinctive brands in automotive history and saying it’s time to introduce it to a much broader group of consumers wherever they are. He said Known will bring its media, data science, advanced analytics and Skeptic technology to do that.
Jenny Lewis, Rivian’s Head of Marketing and e-Commerce, said R2 is one of the biggest opportunities in the company’s history and that it deserves “a marketing motor as world-class as our vehicles.”
I fully expect to start seeing R2 ads in places Rivian hasn’t shown up before.
I never knew this was a thing. I see their advertising a lot already, this is awesome.
Friendly feedback: consider cooling it with the LLM writing. Your posts and bsky posts all reek with Claudisns, and are pretty painful to read. I want to read Rivian news, but things like “as its new media agency of record, and R2 is the whole reason why” is just weird/bad writing.
My employer forces me to use Claude all day, and I’m sick to death of its writing style. I don’t get “this was written by Claude” at all from Jose’s posts. 🤷♂️
Well, the post was edited after I gave this feedback (if you disagree that the quote I shared doesn’t sound like claude, then I don’t know what to tell you).
I think this is a great resource, Jose. Thanks for listing!