The first video of the production R2's rear wiper is here, and it works exactly like you'd hope it would. Whether that hidden pocket holds up against snow, mud, and trail debris is the real test, and that one is still ahead.
Rivian has filled its top marketing seat. Jenny Lewis, formerly CMO at The Knot Worldwide, is joining as VP, Head of Marketing and eCommerce, ending the stretch where RJ Scaringe had been holding the role in an interim capacity since October 2025. The hire lands right as Rivian heads into its biggest marketing push yet with R2 first drives, the Block Party tour, and a wider brand expansion all on deck.
R2 is launching as a Performance Launch Edition only, and a chunk of what got shown at SXSW isn't available at launch. Some configurations are coming later in 2026, others slip into 2027, and a few combos like Borealis on the single motor Standard aren't ever going to exist.
Rivian's Gear Shop Spring Savings event runs from April 23 through May 3, with discounts on a good mix of accessories and apparel that apply automatically at checkout and stack with Reward points.
If you're configuring a Launch Edition Performance R2, the 20" All-Terrain wheel upgrade is the smarter long term pick. The 21" All-Season runs a tire size nobody else makes yet, and R1 owners already know how that story goes. The range tradeoff is smaller than you might think.
