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Rivian Hires Jenny Lewis as New VP of Marketing and eCommerce

Jenny Lewis, VP Marketing at Rivian

Rivian has filled its top marketing seat. Jenny Lewis, formerly CMO at The Knot Worldwide, is joining as VP, Head of Marketing and eCommerce, ending the stretch where RJ Scaringe had been holding the role in an interim capacity since October 2025. The hire lands right as Rivian heads into its biggest marketing push yet with R2 first drives, the Block Party tour, and a wider brand expansion all on deck.

Read moreRivian Hires Jenny Lewis as New VP of Marketing and eCommerce