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Rivian’s New 3D Configurator Is Genuinely Impressive

R1S 3D Model

Rivian quietly pushed a meaningful update to its website that’s easy to miss but worth checking out. The R1 configurator now has a “View in 3D” mode that lets you build out your vehicle in real time and spin a detailed 3D model around, zoom in on wheel choices, swap exterior and interior colors, and actually see what you’re configuring…

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Rivian Makes Fortune’s Most Innovative Companies List for the First Time

Rivian R1S in the rain

Rivian just landed on Fortune's "America's Most Innovative Companies" list for 2026, and it's the first time they've ever made it. What got them there is the stuff they've been heads-down on for the past year: the zonal electronics architecture, deeper hardware and software integration, and early work on a self-driving AI model. Not the flashy stuff, the actual engineering work.

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Hybrids Are a Stall Tactic and Rivian Knows It

R2 Validation Builds

The auto industry just took a collective $65 billion writedown on its EV ambitions, and the response from almost every major player has been the same: bring the gas engine back, call it a hybrid, and pretend that's progress. Ford killed the F-150 Lightning. Ram shelved its electric pickup entirely. Honda walked away from its 0 Series to the tune of $15 billion. Meanwhile, Rivian showed up at SXSW and unveiled a full lineup of pure EVs without flinching. Here's why that matters, and why all these hybrids and range extenders are just a way of delaying the real work.

Read moreHybrids Are a Stall Tactic and Rivian Knows It