Rivian has filled its top marketing seat. Jenny Lewis, formerly CMO at The Knot Worldwide, is joining as VP, Head of Marketing and eCommerce, ending the stretch where RJ Scaringe had been holding the role in an interim capacity since October 2025. The hire lands right as Rivian heads into its biggest marketing push yet with R2 first drives, the Block Party tour, and a wider brand expansion all on deck.

Rivian has now put out an official statement confirming that an EF-1 tornado touched down at the Normal Plant Friday night, damaging Building 2 which houses R2 assembly. No injuries, and the company expects to resume operations in that building this week. Operations elsewhere on the campus continue as normal.​​​​​​​​​​​​​​​​