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Rivian Partners With Pantone to Define Its Signature Green
Rivian has officially partnered with Pantone to standardize Rivian Green, the signature color that grew out of early R1 production and became a core part of the brand’s identity. By locking in this nuanced green across vehicles, materials, and digital experiences, Rivian is ensuring its design language scales with the same precision as its engineering.
Rivian Returns to SXSW 2026 as Headliner With R2 in the Spotlight
Rivian is returning to SXSW in 2026 as a headline partner for the second consecutive year, and this time the spotlight is clearly on R2. After making a strong impression at SXSW in 2025, Rivian’s continued headline presence signals that the partnership is becoming a long term platform for the brand rather than a one off appearance. Anchored once again…
Rivian Shares First Look at R2 En Route to Route 66
Not long after Rivian confirmed that manufacturing validation builds of R2 are rolling off the line in Normal, Illinois, the company shared a new Instagram video showing one of those vehicles heading out to Route 66. While short, the clip revealed several interesting details. The R2 features an auto-closing rear trunk, a Gear Guard inspired camo wrap, and a noticeably…
Rivian’s R2 Reaches Major Production Milestone With Manufacturing Validation Build Vehicles
Just a year ago, Rivian’s R2 expansion in Normal, IL was nothing more than a concrete slab. Today, Rivian has hit a major milestone, the first R2 Manufacturing Validation Build vehicles have officially rolled off the line. These are not prototypes or show cars. Manufacturing Validation Builds are production-intent vehicles, designed to validate factory processes, tooling, and build quality ahead…