2024 was an unforgettable year for Rivian, packed with groundbreaking achievements, exciting product launches, and meaningful milestones that shaped the EV industry. Here’s a month-by-month recap of how Rivian made waves throughout the year in case you didn’t want to watch the long video I shared yesterday.
January 2024
- R1S Leasing Begins: Rivian introduced leasing options for the R1S, opening doors for more customers to experience their all-electric SUV.
February 2024
- New Batteries Launched: Rivian added Standard and Standard+ battery options, giving buyers more flexibility in choosing their configurations.
March 2024
- Demo Vehicle Store Debuts: Rivian launched its demo vehicle store, offering lightly used models for purchase.
- Future Models Announced: Rivian unveiled the R2, R3, and R3X, generating immediate excitement with 68,000 R2 pre-orders within 24 hours.
- Supercharger Access: Rivian vehicles gained access to Tesla’s Supercharger Network, a significant step in expanding charging infrastructure.
- Factory Retooling Scheduled: Rivian announced a factory retooling from April 5–30 to support future production.
April 2024
- 100,000 Vehicles Produced: A major production milestone was achieved as Rivian hit six-figure manufacturing totals.
- Charging Reliability Score: Rivian introduced a system to ensure dependable charging performance for its customers.
- Next-Gen Adventure Network Chargers: Rivian showcased chargers compatible with all EVs, set to launch later in the year.
- Commitment to Georgia: Rivian reaffirmed its investment in its Georgia plant, solidifying plans for growth.
May 2024
- Amazon EDVs on the Road: With 13,500 electric delivery vans in service, Rivian played a pivotal role in Amazon’s electrification strategy.
- Illinois Investment Secured: Rivian received $827 million from the state to support its operations.
- Google Cast and YouTube Announcement: Rivian confirmed the integration of entertainment features like Google Cast and YouTube later in the year.
- Turo Collaboration: A partnership with Turo introduced a unique car-buying program.
June 2024
- Florida Space Announcement: Rivian revealed plans for its first Florida Rivian Space in South Florida.
- Gen 2 R1T and R1S Launched: Rivian debuted the second generation of its flagship vehicles.
- Connect+ Premium Subscription: A new connectivity service was rolled out.
- Austin Space Opening: Texas got its first Rivian Space, expanding access for the community.
- Pikes Peak Performance: The 2025 R1T shaved 30 seconds off its previous record at Pikes Peak.
- Volkswagen Partnership: Rivian and Volkswagen Group announced a joint venture for EV advancements.
- Blind Spot Cameras: The 2024.19 OTA brought enhanced safety features to Rivian vehicles.
July 2024
- Yosemite Outpost Opens: Rivian opened the world’s first Rivian Outpost in Yosemite National Park, combining adventure with EV accessibility.
- Trade-In Tool Launch: Customers gained access to a trade-in estimate tool for easier upgrades.
- J.D. Power Satisfaction Leader: Rivian was named the most satisfying car brand in a major study.
- New Spaces Open: Nashville, TN, and San Diego, CA Rivian Spaces officially opened.
August 2024
- Large+ Battery Introduction: Offering Max-like range at a lower price, the Large+ battery became a customer favorite.
- R2 Road Tour: The R2 hit the road for a national tour, generating excitement.
- Apple Music and Audible Added: OTA updates brought new entertainment options.
- Adaptive High Beams: Rivian became the first in the U.S. to roll out this innovative safety feature.
- Rivian Rewards: The launch of a referral program rewarded loyal customers.
September 2024
- Pre-Owned Vehicle Store Launch: Rivian made buying and selling pre-owned Rivians easier.
- Gear Guard Live Cam: With the 2024.35 OTA, live camera feeds became a reality.
- 10K Free Miles Offer: Customers received wind and solar-powered miles for vehicle purchases.
- Free NACS Adapters: Rivian confirmed free adapters for all owners by January 2025.
October 2024
- Gen 2 R1T Tri-Motor Launched: Rivian introduced its high-performance Tri-Motor configuration.
- The Good Project: Rivian launched a sustainability-focused initiative for communities.
- Halloween Update: Fun features like Knight Rider and Back to the Future themes came to Rivian vehicles.
- “Real” Large Battery Pack Vehicles: The delivery of vehicles with Large battery packs began.
November 2024
- Georgia Plant Loan Secured: Rivian secured a $6.6 billion conditional loan to support its Georgia plant expansion.
- Awards and Recognition: The R3 won TopGear’s “Design of the Year,” and the R1S Tri was named Esquire’s Car of the Year.
- Volkswagen Joint Venture Launch: Rivian and VW Group Technology officially launched, co-led by Wassym Bensaid.
December 2024
- Joshua Tree Outpost Opens: Rivian’s Adventure Network expanded with its first charger open to all EVs.
- Customer Satisfaction Leader: Rivian outperformed Tesla, BMW, and Porsche in Consumer Reports’ satisfaction survey.
- IIHS Top Safety Pick+: The 2025 R1S became the only large SUV to earn this prestigious rating.
- Google Cast, YouTube, and SiriusXM Added: Rivian capped the year with more entertainment features.
- SXSW Partnership: A new collaboration with SXSW was announced, highlighting Rivian’s commitment to culture and innovation.
- Unionization Milestone: A UAW deal brought Rivian closer to potential unionization.
Looking Ahead
2024 was a year of growth, innovation, and success for Rivian. From launching exciting new products to expanding its footprint and earning widespread recognition, Rivian is poised for even bigger milestones in 2025. Stay tuned as Rivian continues to redefine the future of electric vehicles and RivianTrackr continues to track and share the progress.
