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Rivian RAD Is the Performance Brand Legacy Automakers Should Be Watching
Every serious automaker eventually does this. BMW has M. Mercedes has AMG. Ford has Raptor. Rivian now has RAD, and unlike those legacy programs, the first thing it delivered wasn't a special edition truck. It was a software update that gave Quad-Motor owners race-proven tuning tools, straight from Pikes Peak to their driveway.
Rivian’s R2 Production Target Would Make It One of the Fastest EV Launches Ever
Rivian is targeting 20,000 to 25,000 R2 deliveries in the first six months of production, which would make it one of the fastest EV launches in U.S. history. Only the Tesla Model Y got there quicker.
Rivian Updates March 12 Messaging to Tease “Full R2 Lineup” Reveal at SXSW
Rivian updated its homepage and R2 website with a countdown to March 12, but the more interesting detail is a quiet shift in language. The company is now inviting people to "meet the full lineup" and that wording suggests there's more coming than just the Launch Edition Dual-Motor AWD we've been talking about.
The Gas SUVs Rivian R2 Is Coming For in 2026
At $45,000 and up, the Rivian R2 is walking into the most competitive segment in the American market and asking gas buyers to switch. The competition is deep. The RAV4 is the best-selling SUV in America. The CR-V Hybrid is the best driver in the class. The Bronco Sport Badlands brings real trail hardware for less money. But none of them make 656 hp, none do 0-60 in 3.6 seconds, and none offer 300+ miles of range with zero gas costs. Here's how every major ICE competitor stacks up against R2 and where Rivian's pitch actually lands.