New Rivian Gear Shop Additions Camo Kitchen Towel and Digital Plate Frame

Two new additions just dropped in the Rivian Gear Shop. First up, the Camo Kitchen Towel ($25), available in Glacier Bay and Yosemite, both inspired by the same camo wraps seen on the R2 prototypes. Made in collaboration with Slowtide, it’s soft, absorbent, and perfect for cleaning up whatever happens in your kitchen. Next is the Digital License Plate Frame ($75), built for the…

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Rivian Opens Rivian Commons and East Coast Headquarters in Atlanta

Rivian Commons

Rivian has officially opened Rivian Commons, a new community hub in Atlanta. The space is part of Rivian’s new East Coast Headquarters and serves as a welcoming spot for people to learn about the brand, check out its vehicles, and see what’s coming next for Rivian in Georgia. The grand opening took place on October 25, featuring local vendors, activities,…

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Rivian Returns to the 2025 Los Angeles Auto Show with R1 Test Drives and Possible R2 Appearance

LA Auto Show 2025

Rivian is returning to the Los Angeles Auto Show this year, running from November 21 through November 30 at the Los Angeles Convention Center. The show is one of the biggest automotive events in North America, drawing in crowds from around the world to see what’s next in the car industry, especially in the electric space. While Rivian hasn’t officially…

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Amazon Launches First Rivian Electric Delivery Vans in Canada

Amazon Launches First Rivian Electric Delivery Vans in Canada

Amazon just rolled out its first fleet of electric delivery vans in Canada, putting 50 custom-built Rivian vans to work around Greater Vancouver. It’s the first big step north of the border for the Amazon–Rivian partnership and a major move toward Amazon’s goal of hitting net-zero carbon emissions by 2040. “We’re so excited to launch our first major step toward…

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RJ Scaringe Takes Charge of Rivian Marketing as Company Prepares for R2

Rivian R2 Silver Prototype

Rivian CEO RJ Scaringe is taking on a new title, interim Chief Marketing Officer, as part of a company-wide restructuring ahead of next year’s R2 launch. According to an internal email obtained by TechCrunch, Scaringe will temporarily oversee Rivian’s marketing and creative teams while the company searches for its first-ever CMO. The move comes alongside another round of layoffs affecting about…

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