
Why Rivian Should Focus on Promised Software Features Instead of Halloween Tricks
Rivian has built a reputation for doing things differently. Every fall we’ve seen the brand lean into Halloween fun with quirky software tricks and seasonal features that make the R1T and R1S feel alive. But this year, maybe it’s time to skip the pumpkins, ghosts, and gimmicks. What Rivian really needs to deliver are the features it has already promised. Back in December 2024, I wrote about Rivian’s packed 2025 software roadmap, a list of updates that the company publicly…