Rivian Returns to SXSW 2026 as Headliner With R2 in the Spotlight

Rivian is returning to SXSW in 2026 as a headline partner for the second consecutive year, and this time the spotlight is clearly on R2. After making a strong impression at SXSW in 2025, Rivian’s continued headline presence signals that the partnership is becoming a long term platform for the brand rather than a one off appearance. Anchored once again…




