Rivian Plans New EV Service and Demo Center in Appleton, Wisconsin

Rivian may soon open a new electric vehicle service and demo center in Appleton, Wisconsin. A developer has proposed a 33,000-square-foot facility at 3275 E. Winslow Ave, near State 441 and Northland Avenue. This would be Rivian’s second location in the state, alongside its existing Menomonee Falls site.

The space would serve as a prep and demo site for Rivian vehicles, offering test drives and EV education to the public. No direct vehicle sales are planned.

The Appleton Plan Commission has recommended approval of the required special-use permit. The City Council will vote on August 6. Construction is expected to begin in September, with the center opening in summer 2026.

Source: Post Crescent

Jose Castillo Founder and Editor

Jose Castillo is the founder of RivianTrackr and has owned and driven Rivians since early in the brand's consumer history. He currently drives an R1S and an R2 in Florida and uses Universal Hands-Free every day. As a credentialed Rivian journalist, he has covered the R2 First Drive in Park City and SXSW firsthand and has spoken directly with Rivian's software and autonomy leadership.

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