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Inside Rivian’s Immersive New Brand Space in New York
Rivian has reimagined its East Coast retail space into something entirely new: the Rivian Concept Experience, now open in NYC’s Meatpacking District. Located beneath the High Line, this redesigned venue ditches the traditional showroom feel in favor of a warm, immersive space that tells stories of adventure, exploration, and the Rivian lifestyle. Instead of bright lights and sales desks, visitors will find big plants, cozy seating, custom-built displays, and a rotating theme—starting with “The Adventure Within Us.” There’s a coffee bar,…