Rivian is officially opening a brand-new Rivian Space in Brickell, Miami. To mark the occasion, they’ve unveiled a one-of-a-kind Tri-Motor R1S that channels the city’s unmistakable energy and design culture.
This special R1S leans into a bold 1980s aesthetic, with a teal and pink palette that nods to Miami’s pop culture legacy. Details like the blue side stripe, pink tow hooks, and headrest accents tie it all together in true Art Deco fashion. The result feels playful, vibrant, and unlike anything we’ve seen from Rivian before.
The 4,000 square foot Brickell Space was designed to be just as welcoming as the vehicle itself. Rivian says it’s about celebrating creativity, color, and community.
The newest Rivian Space officially opens this weekend located at 900 S Miami Ave Ste. 152 Miami FL 33130.
Very cute. I’m glad that they’re willing to go with bold and stylish, rather than just beige special colors, what my elderly neighbor once called “muddy”. (Then again, it’s an adventure vehicle that’ll get muddy.) I’ll see what special colors there are when my lease finishes in 2028.
Love this company. Staying above the political fray, creating unique 1-offs for specific markets, leaning into community and culture – brilliant moves, RJ. Keep it up, the future is BRIGHT!
Could not agree more with this!!
Can’t wait until the R2 comes out. Great company.
Innovation & visionary works for the generational gap, stay adventurous RJ!