
Editorial: Why Rivian R2 Is Perfectly Positioned to Succeed in Europe
Rivian’s R2 might end up being an even bigger hit in Europe than it is in the US, and that feels very intentional rather than accidental. From the start, Rivian has said R2 was designed with Europe in mind. It is smaller, more efficient, and far better suited to European roads, city centers, and parking garages than the larger R1 vehicles. This is the exact size class that dominates EV sales overseas, where buyers are cross shopping vehicles like the…




