Many people might not know this, but Rivian has been quietly building out an official Rivian Upfit Program — partnering with select companies to help customize vehicles for specific jobs and industries. One of those partners is our friend (and affiliate) EV Sportline, and they’ve been hard at work creating some pretty wild builds. If you’re wondering, what’s an upfit exactly? — it’s basically when…
Rivian is ramping up its push for the Electric Refresh offer, and now it’s hitting inboxes across the country. While the email I received was for the Orlando Service Center, similar invites have gone out nationwide – signaling that Rivian wants more people in seats and more vehicles on the road. The event invites customers to visit their local Rivian Service Center…
Rivian is actively working on Apple Watch integration, according to Chief Software Officer Wassym Bensaid, who responded to a comment on X and followed up with RivianTrackr. This feature will let users lock, unlock, and send various commands to their vehicle directly from their Apple Watch—no phone required. This functionality was first teased during the Gen 2 vehicle announcement, and…
Rivian just sweetened the deal for Tesla owners looking to make the switch. As part of their April “Electric Refresh Offer,” Rivian is now giving an additional $3,000 bonus on top of any trade-in value specifically for Tesla vehicles. This bonus is exclusive to April and stacks on top of Rivian’s already solid incentives. For example, if Rivian was originally offering you $43,000 for your Model Y,…
In RivianTrackr Hangouts Episode 2, I sat down with James Philbin, Rivian’s VP of Autonomy and AI, to talk about Rivian’s approach to autonomy, AI, and what’s coming next. Recently, Rivian introduced Enhanced Highway Assist in their 2025.06 software update. This feature allows for hands-free driving on over 130,000 miles of mapped highways across the U.S. and Canada, utilizing Driver Attention Detection to…
