Preorder Pricing Ends 9/30/2024

Rivian is simplifying pricing by moving all customers to today’s pricing and then providing preorder holders a voucher to honor original preorder pricing. Preorder holders will have until September 30, 2024, to use this voucher or you will lose the preorder pricing.

tl;dr – use it or lose it

It makes sense, you can’t continue to honor old pricing forever and this seems like a reasonable way to solve this issue.