
CNBC Visits Rivian’s Design Studio to See How the Brand Shaped Its Signature Style
CNBC recently got a behind-the-scenes look inside Rivian’s Design Studio in Irvine, California, where Chief Design Officer Jeff Hammoud and his team shared how the company built one of the most recognizable EV brands on the road. From the start, Rivian has focused on design that stands out, not just for looks, but for purpose. The R1T and R1S helped establish that “electric adventure” identity, combining rugged utility with thoughtful touches that make ownership easier. Things like the gear tunnel,…