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RJ Scaringe Says Rivian R3 Will Undercut R2 Pricing
Rivian fans got a little surprise last week when RJ Scaringe sat down with the Rotary Club of Atlanta and casually confirmed something we’ve all been wondering about, the R3 is going to come in noticeably cheaper than the R2. That’s a big deal because Rivian has been holding firm on the R2’s starting price, saying a $45k variant is still on track for the 2026 launch. Hearing RJ say the R3 undercuts that adds a whole new layer of…
Rivian Responds to LFP Battery Range Fault After Multiple Owner Incidents
Rivian finally sent an email today about the Dual Standard LFP range estimation issue, and it confirms what a lot of owners have been dealing with quietly for weeks. The message explains that a software calibration problem can cause the range estimate to get less accurate as the state of charge drops, especially below 20%. The fix is part of OTA 2025.38.30, and Rivian is asking owners to charge to 100% more often over the next few weeks so the…
Rivian’s New Milk Run Holiday Ad Shows Why R1S Errands Feel Like an Escape
The holidays get chaotic fast, and Rivian is leaning right into that vibe with its latest Real Rivian Adventures spot called Milk Run. It is a playful reminder that sometimes the best way to escape the festive frenzy is to volunteer for the errand no one else wants. Inspired by a real owner story, the video shows how the R1S becomes the quietest moment of the season. It is not just a family SUV, it is basically a rolling escape…
Editorial: Why 2026 Will Be Rivian’s Breakout Year
2026 is not just the year Rivian launches a cheaper SUV. It is the year Rivian stops being “the cool truck startup” and starts looking like a full blown technology platform that happens to build vehicles. R2, autonomy, ALSO, and Mind Robotics are not four separate storylines. They are one big bet that Rivian can live in every layer of how people and goods move in the real world, from bikes and delivery quads all the way up to industrial…
ALSO Reveals $3,500 TM-B as a Cheaper Electric Bike Option
ALSO just announced a cheaper version of its electric bike. The new TM-B comes in at $3,500, which is $1,000 less than the TM-B Performance they revealed last month. This model keeps the same eye catching design but trims a few things to reach the lower price. Assist drops from 10x to 5x (power and performance), the battery is smaller, the shock is a basic coil setup, and you lose some ride modes and premium styling. The good news is…