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RJ Scaringe Takes Charge of Rivian Marketing as Company Prepares for R2
Rivian CEO RJ Scaringe is taking on a new title, interim Chief Marketing Officer, as part of a company-wide restructuring ahead of next year’s R2 launch. According to an internal email obtained by TechCrunch, Scaringe will temporarily oversee Rivian’s marketing and creative teams while the company searches for its first-ever CMO. The move comes alongside another round of layoffs affecting about 4.5% of the workforce, or roughly 600 employees, Rivian’s third cut this year. Scaringe said the changes are designed to…
Rivian Secures One of Its Biggest Public Sector Deals Yet in California
California’s push toward fleet electrification just got a major boost. The California Department of Transportation (Caltrans) has reportedly ordered more than 600 Rivian R1 vehicles to deploy across the state, one of the largest public-sector Rivian purchases to date. According to early reports, the order includes a mix of R1T pickups and R1S SUVs that will be used for state operations and regional field work. Several sources indicate that roughly 450 units have already been confirmed, with additional deliveries planned…
Rivian Cuts 4% of Workforce as Policy Changes Impact EV Industry
Rivian is reportedly cutting around 4% of its workforce, impacting more than 600 employees according to The Wall Street Journal. This comes just a month after the company trimmed about 1.5% of its staff in a similar effort to streamline operations and reduce costs ahead of next year’s launch of its more affordable SUV lineup. Like many electric vehicle manufacturers, Rivian is facing growing financial pressure as policy changes ripple through the industry. The current administration’s rollback of incentives that…
Photo Dump: ALSO’s Launch Event in Oakland, California
My buddy Mark made it out to the ALSO event in Oakland, California today and captured a ton of great shots from the day. Below you’ll find a full photo dump from the event — showcasing ALSO’s debut lineup and the energy around their official launch. You might even spot Rivian CEO RJ Scaringe in a few of them. Big thanks to Mark for sharing these with RivianTrackr!
Amazon Partners with ALSO for Thousands of TM-Q Cargo Quads Launching in 2026
ALSO just landed a major partnership with Amazon to deliver thousands of its new TM-Q pedal-assist cargo quads. Designed for dense cities, these compact four-wheelers can haul over 400 pounds of packages while staying small enough for bike lanes, a huge plus for Amazon’s micromobility hubs across the U.S. and Europe. The deal, announced at ALSO’s Oakland event, builds on the strong relationship between Rivian and Amazon. RJ Scaringe said the collaboration draws heavily from what Rivian learned building the…