Rivian Adds $2,000 Memorial Day Discount with New Summer Offer

Rivian is celebrating Memorial Day 2025 with a new limited-time promotion: the Start Summer Right Offer, providing a $2,000 discount on select R1T and R1S electric vehicles. This offer is valid for orders placed by May 31, 2025, with delivery required by June 30, 2025. Notably, vehicles equipped with the standard battery pack are excluded from this promotion. 

This new incentive can be combined with Rivian’s existing Nothing but Adventure lease offer, which includes a $6,500 contribution toward the lease of a 2025 R1T or R1S equipped with the Max battery and Performance Upgrade, as well as the $7,500 EV lease credit. Together, these offers can provide up to $16,000 in total savings for qualified lessees. 

Additionally, Rivian’s Electric Refresh Offer offers a $3,000 discount when trading in a battery-electric vehicle, applicable to both purchases and leases. However, this offer cannot be combined with the Nothing but Adventure lease promotion.