Rivian Adds $2,000 Memorial Day Discount with New Summer Offer

Rivian is celebrating Memorial Day 2025 with a new limited-time promotion: the Start Summer Right Offer, providing a $2,000 discount on select R1T and R1S electric vehicles. This offer is valid for orders placed by May 31, 2025, with delivery required by June 30, 2025. Notably, vehicles equipped with the standard battery pack are excluded from this promotion. 

This new incentive can be combined with Rivian’s existing Nothing but Adventure lease offer, which includes a $6,500 contribution toward the lease of a 2025 R1T or R1S equipped with the Max battery and Performance Upgrade, as well as the $7,500 EV lease credit. Together, these offers can provide up to $16,000 in total savings for qualified lessees. 

Additionally, Rivian’s Electric Refresh Offer offers a $3,000 discount when trading in a battery-electric vehicle, applicable to both purchases and leases. However, this offer cannot be combined with the Nothing but Adventure lease promotion. 

Jose Castillo Founder and Editor

Jose Castillo is the founder of RivianTrackr and has owned and driven Rivians since early in the brand's consumer history. He currently drives an R1S and an R2 in Florida and uses Universal Hands-Free every day. As a credentialed Rivian journalist, he has covered the R2 First Drive in Park City and SXSW firsthand and has spoken directly with Rivian's software and autonomy leadership.

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