Editorial: Rivian Proves the EV Market Needs More Than Tesla
Let’s face it: Tesla is usually the first name that comes to mind when people think of EVs. For a long time, it was the only name. But Rivian is here to shake things up, and they’re doing it refreshingly differently. In a world where Tesla is the juggernaut, Rivian is carving out its lane—and it’s not just surviving; it’s thriving. Of course, Rivian still isn’t turning a profit on each vehicle sold—that’s no secret. Scaling production and balancing costs is a…