Rivian CEO RJ Scaringe is back on social media teasing more behind-the-scenes details of what’s coming for the R2. In his latest post, he showed off the “Maximus” drive unit—a new motor setup that will be featured in the upcoming SUV when it launches in 2026. But the Maximus wasn’t the only interesting detail in the photo. Zoom in and…
Our friend Zack Nelson (aka JerryRigEverything) and his wife Cambry recently tried out a Gen 2 Rivian R1S to see if it could replace her Tesla Model X. Cambry’s been a wheelchair user for about 20 years, so accessibility is a big deal — especially when it comes to transferring into the driver’s seat, storing her wheelchair, and hauling kids…
Rivian has reimagined its East Coast retail space into something entirely new: the Rivian Concept Experience, now open in NYC’s Meatpacking District. Located beneath the High Line, this redesigned venue ditches the traditional showroom feel in favor of a warm, immersive space that tells stories of adventure, exploration, and the Rivian lifestyle. Instead of bright lights and sales desks, visitors will…
Rivian isn’t sitting around waiting to see what happens with Trump’s proposed tariffs—they’re already prepping. While other automakers are pulling back forecasts, Rivian quietly started stockpiling EV batteries last year, locking in supplies before costs potentially spike. According to Bloomberg, Rivian paid upfront to secure lithium-iron phosphate cells from China’s Gotion for its commercial vans. Gotion even built a separate…
Rivian is stepping into the national spotlight with a new kind of advertising campaign—one that puts real owners and their everyday adventures at the center. The company just launched its first-ever 360 rnational brand campaign, called “Real Rivian Adventures,” and it’s not your typical car commercial. Instead of dramatic voiceovers or rugged terrain clichés, Rivian is showcasing real stories from its community.…
