
RJ Scaringe Takes Charge of Rivian Marketing as Company Prepares for R2
Rivian CEO RJ Scaringe is taking on a new title, interim Chief Marketing Officer, as part of a company-wide restructuring ahead of next year’s R2 launch. According to an internal email obtained by TechCrunch, Scaringe will temporarily oversee Rivian’s marketing and creative teams while the company searches for its first-ever CMO. The move comes alongside another round of layoffs affecting about 4.5% of the workforce, or roughly 600 employees, Rivian’s third cut this year. Scaringe said the changes are designed to…




