Why Rivian Building Its Own Autonomy Stack Was the Right Move

Rivian ACM 3

Rivian made a big decision when it chose to build its own autonomy stack instead of buying something off the shelf from NVIDIA. On the surface, buying a proven platform like NVIDIA DRIVE or even Tesla Full Self-Driving might have looked faster or safer. Long term though, Rivian’s choice to own the full autonomy stack looks like exactly the right move.…

Read moreWhy Rivian Building Its Own Autonomy Stack Was the Right Move

How Rivian R2 Might Launch and Why $45,000 May Come Later

Rivian R2

There’s been a lot of talk around the Rivian R2 and especially that headline number everyone keeps repeating, “starting around $45,000”. The thing is, starting price and launch configuration are almost never the same thing, and if you look closely at how Rivian has been talking about R2, the first version you can actually buy is probably not that base…

Read moreHow Rivian R2 Might Launch and Why $45,000 May Come Later

How Rivian Could Monetize Its Autonomy Platform Across the Auto Industry

Universal Hands-Free

Rivian is building something that looks a lot bigger than “just” a better driver assist system. If you zoom out, the real product is the full autonomy pipeline, the in-vehicle compute, the electrical architecture that ties it all together, and the tooling to ship updates safely at scale. That is exactly the kind of stuff legacy automakers keep tripping over,…

Read moreHow Rivian Could Monetize Its Autonomy Platform Across the Auto Industry

Why Rivian’s R2 LiDAR Timeline Risks the Osborne Effect

Rivian R2-D2

With Rivian confirming that LiDAR is coming to R2 in late 2026, but also making it clear that R2 deliveries begin in early 2026 without it, there’s an interesting business dynamic worth talking about, the Osborne effect. The Osborne effect is a classic concept in tech. It happens when a company announces a future product or major upgrade too early,…

Read moreWhy Rivian’s R2 LiDAR Timeline Risks the Osborne Effect