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New Rivian Gear Shop Additions Camo Kitchen Towel and Digital Plate Frame
Two new additions just dropped in the Rivian Gear Shop. First up, the Camo Kitchen Towel ($25), available in Glacier Bay and Yosemite, both inspired by the same camo wraps seen on the R2 prototypes. Made in collaboration with Slowtide, it’s soft, absorbent, and perfect for cleaning up whatever happens in your kitchen. Next is the Digital License Plate Frame ($75), built for the Reviver digital plate (available in select states). It’s a matte black stainless steel anti-theft cover that adds both protection and…
Rivian Opens Rivian Commons and East Coast Headquarters in Atlanta
Rivian has officially opened Rivian Commons, a new community hub in Atlanta. The space is part of Rivian’s new East Coast Headquarters and serves as a welcoming spot for people to learn about the brand, check out its vehicles, and see what’s coming next for Rivian in Georgia. The grand opening took place on October 25, featuring local vendors, activities, and a first look inside the space. “We’re excited to open Rivian Commons to the public as our latest gathering…
Rivian Returns to the 2025 Los Angeles Auto Show with R1 Test Drives and Possible R2 Appearance
Rivian is returning to the Los Angeles Auto Show this year, running from November 21 through November 30 at the Los Angeles Convention Center. The show is one of the biggest automotive events in North America, drawing in crowds from around the world to see what’s next in the car industry, especially in the electric space. While Rivian hasn’t officially confirmed what vehicles it will display, there’s growing anticipation that the R2 could make an appearance. With the model’s 2026…
Amazon Launches First Rivian Electric Delivery Vans in Canada
Amazon just rolled out its first fleet of electric delivery vans in Canada, putting 50 custom-built Rivian vans to work around Greater Vancouver. It’s the first big step north of the border for the Amazon–Rivian partnership and a major move toward Amazon’s goal of hitting net-zero carbon emissions by 2040. “We’re so excited to launch our first major step toward decarbonizing our delivery fleet in Canada,” said Eva Lorenz, VP and Country Manager for Amazon Canada. Amazon already has over…
RJ Scaringe Takes Charge of Rivian Marketing as Company Prepares for R2
Rivian CEO RJ Scaringe is taking on a new title, interim Chief Marketing Officer, as part of a company-wide restructuring ahead of next year’s R2 launch. According to an internal email obtained by TechCrunch, Scaringe will temporarily oversee Rivian’s marketing and creative teams while the company searches for its first-ever CMO. The move comes alongside another round of layoffs affecting about 4.5% of the workforce, or roughly 600 employees, Rivian’s third cut this year. Scaringe said the changes are designed to…