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Rivian Returns to the 2025 Los Angeles Auto Show with R1 Test Drives and Possible R2 Appearance
Rivian is returning to the Los Angeles Auto Show this year, running from November 21 through November 30 at the Los Angeles Convention Center. The show is one of the biggest automotive events in North America, drawing in crowds from around the world to see what’s next in the car industry, especially in the electric space. While Rivian hasn’t officially confirmed what vehicles it will display, there’s growing anticipation that the R2 could make an appearance. With the model’s 2026…
Amazon Launches First Rivian Electric Delivery Vans in Canada
Amazon just rolled out its first fleet of electric delivery vans in Canada, putting 50 custom-built Rivian vans to work around Greater Vancouver. It’s the first big step north of the border for the Amazon–Rivian partnership and a major move toward Amazon’s goal of hitting net-zero carbon emissions by 2040. “We’re so excited to launch our first major step toward decarbonizing our delivery fleet in Canada,” said Eva Lorenz, VP and Country Manager for Amazon Canada. Amazon already has over…
RJ Scaringe Takes Charge of Rivian Marketing as Company Prepares for R2
Rivian CEO RJ Scaringe is taking on a new title, interim Chief Marketing Officer, as part of a company-wide restructuring ahead of next year’s R2 launch. According to an internal email obtained by TechCrunch, Scaringe will temporarily oversee Rivian’s marketing and creative teams while the company searches for its first-ever CMO. The move comes alongside another round of layoffs affecting about 4.5% of the workforce, or roughly 600 employees, Rivian’s third cut this year. Scaringe said the changes are designed to…
Rivian Secures One of Its Biggest Public Sector Deals Yet in California
California’s push toward fleet electrification just got a major boost. The California Department of Transportation (Caltrans) has reportedly ordered more than 600 Rivian R1 vehicles to deploy across the state, one of the largest public-sector Rivian purchases to date. According to early reports, the order includes a mix of R1T pickups and R1S SUVs that will be used for state operations and regional field work. Several sources indicate that roughly 450 units have already been confirmed, with additional deliveries planned…
Rivian Cuts 4% of Workforce as Policy Changes Impact EV Industry
Rivian is reportedly cutting around 4% of its workforce, impacting more than 600 employees according to The Wall Street Journal. This comes just a month after the company trimmed about 1.5% of its staff in a similar effort to streamline operations and reduce costs ahead of next year’s launch of its more affordable SUV lineup. Like many electric vehicle manufacturers, Rivian is facing growing financial pressure as policy changes ripple through the industry. The current administration’s rollback of incentives that…