Rivian Unveils Borealis, A New Limited Edition Purple for R1S and R1T

Back in January, Rivian fans spotted a purple R1S driving around California, sparking a lot of speculation about whether it was a one off or something more. Nearly a year later, Rivian has confirmed it was very real and officially announced a new limited edition color called Borealis.

Borealis is a deep metallic plum inspired by the edges of the Earth, and it is easily one of the boldest colors Rivian has offered so far. The color shifts depending on lighting, sometimes subtle and dark, other times rich and eye catching.

This limited edition treatment is available on both the R1S and R1T and includes more than just paint. Borealis models get a special Gear Guard badge on the rear with Gear Guard wearing a purple vest, a small but very Rivian detail.

Wheel options also get a bronze update. Buyers can choose the 22″ Sport Bronze wheels, already available on Quad builds, or the new 20″ All-Terrain Burnished Bronze wheel designed to pair with the Borealis color. Inside, matching interior accents tie the whole package together.

What do you think of Rivian’s new Borealis purple? Would you drive an R1S or R1T in this color, or is it a little too bold for your taste?

You can order this limited edition Rivian starting today at 12 PM by visiting Rivian.com.