Rivian is taking over Times Square this October with a Halloween-themed event celebrating its latest software release. On Tuesday, October 21, Rivian will transform Midtown into a “Spooky Swamp,” complete with interactive experiences, games, refreshments, and a few surprises for those brave enough to stop by.
Visitors can check out the Interactive Magic Mirror, a display that highlights Rivian’s perception technology with a spooky twist, or take part in Ride & Riddle, a ride-along experience in a 2026 Rivian R1S that tests your trivia skills on Halloween, New York, and everything in between.
Event Details
Location: Times Square, 200 W 43rd St, New York, NY 10036
Date: Tuesday, October 21
If you miss the Times Square event, Rivian will host a second day of Halloween fun at its Brooklyn space on Wednesday, October 22. Guests can explore Halloween Mode live and take part in more Ride & Riddle challenges with the NYC spaces team.
Location: Rivian Brooklyn Space, 366 Wythe Ave, Brooklyn, NY 11249
Date: Wednesday, October 22
Time: 10:00 a.m. – 1:00 p.m.
Halloween Mode is officially back, and this year Rivian is making it bigger than ever.
Shoutout to Ed for sending this in.
