Rivian Brings Off-Road Experience to Downtown Austin for SXSW

Rivian is turning heads at SXSW by bringing a big mound of dirt to Downtown Austin. At the Rivian Electric Roadhouse, visitors can experience the off-road capabilities of Rivian vehicles—right in the middle of the city.

Locals on r/Austin have already noticed the setup, and while some might call it a gimmick, it’s a fitting reminder that Rivians are built for adventure. If you’re at SXSW, it’s worth checking out—when else will you see off-roading in downtown Austin?