Rivian Brings Off-Road Experience to Downtown Austin for SXSW

Rivian is turning heads at SXSW by bringing a big mound of dirt to Downtown Austin. At the Rivian Electric Roadhouse, visitors can experience the off-road capabilities of Rivian vehicles—right in the middle of the city.

Locals on r/Austin have already noticed the setup, and while some might call it a gimmick, it’s a fitting reminder that Rivians are built for adventure. If you’re at SXSW, it’s worth checking out—when else will you see off-roading in downtown Austin?

Jose Castillo Founder and Editor

Jose Castillo is the founder of RivianTrackr and has owned and driven Rivians since early in the brand's consumer history. He currently drives an R1S and an R2 in Florida and uses Universal Hands-Free every day. As a credentialed Rivian journalist, he has covered the R2 First Drive in Park City and SXSW firsthand and has spoken directly with Rivian's software and autonomy leadership.

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