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Why Rivian’s R2 LiDAR Timeline Risks the Osborne Effect

With Rivian confirming that LiDAR is coming to R2 in late 2026, but also making it clear that R2 deliveries begin in early 2026 without it, there’s an interesting business dynamic worth talking about, the Osborne effect. The Osborne effect is a classic concept in tech. It happens when a company announces a future product or major upgrade too early,…




