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Rivian’s First National Ad Campaign Isn’t About Trucks—It’s About You
Rivian is stepping into the national spotlight with a new kind of advertising campaign—one that puts real owners and their everyday adventures at the center. The company just launched its first-ever 360 rnational brand campaign, called “Real Rivian Adventures,” and it’s not your typical car commercial. Instead of dramatic voiceovers or rugged terrain clichés, Rivian is showcasing real stories from its community. The campaign opens with “Last Lemonade Standing,” a playful spaghetti western-style short inspired by the Carter family—actual Rivian owners. Their son, Ryder,…
May 2025 Rivian Deals, Rebates, and EV Trade-In Discounts
Rivian has a few updated lease and trade-in offers for May that are worth knowing if you’re thinking about ordering an R1T or R1S. First up is the “Nothing but Adventure” lease offer, which runs through May 31. If you lease a 2025 Dual Motor R1T or R1S with the Max battery and Performance Upgrade, Rivian will contribute $6,500 toward your down payment. This is applied as a lease rebate when you order through the R1 Shop, and you’ll need to take delivery by the end of…
What’s Coming in Rivian Update 2025.14
The 2025.14 update is still in internal testing but should begin rolling out in the coming weeks. It’s a refinement-heavy release with a few new features and some long-requested fixes—especially for Gen 1 owners catching up on functionality already standard on Gen 2. Here’s what’s expected: For Gen 1 For Gen 1 & Gen 2 No big Gen 2 exclusives this round—just a nice round of refinements and a few long-requested fixes. See full release notes
How Rivian Uses Databricks to Power Smarter EVs and a Better Driver Experience
Rivian isn’t just building electric trucks and SUVs—it’s building a data-driven future for the entire EV industry. With over 100,000 Rivian vehicles on the road today, each one continuously generates massive amounts of IoT data. To make sense of it all and turn that raw information into real-world improvements, Rivian has partnered with Databricks and their Data Intelligence Platform. This collaboration is all about making smarter decisions faster. Rivian uses Databricks to unify data across its organization—engineering, service, business teams,…
Video – How to Calibrate Your Rivian HVAC Vents
If your Rivian’s HVAC vents don’t seem to be pointing where they should, a quick calibration can fix it. In this video, I show you how to easily recalibrate the air vents to get them working correctly again. It only takes a minute and makes a big difference! Subscribe to RivianTrackr for the latest Rivian news, reviews, and updates!