Rivian’s New Milk Run Holiday Ad Shows Why R1S Errands Feel Like an Escape

The holidays get chaotic fast, and Rivian is leaning right into that vibe with its latest Real Rivian Adventures spot called Milk Run. It is a playful reminder that sometimes the best way to escape the festive frenzy is to volunteer for the errand no one else wants.

Inspired by a real owner story, the video shows how the R1S becomes the quietest moment of the season. It is not just a family SUV, it is basically a rolling escape pod where the stress melts away the second you close the door. Rivian highlights exactly why owners keep finding reasons to go for a drive.

The Dynamic Glass Roof sets the tone right away, giving you open sky or instant privacy with a single tap. Immersive Audio with 18 speakers and Dolby Atmos turns even a grocery run into a personal concert. And with heated seats across all three rows plus a spacious and intentional interior, it is easy to see why someone might volunteer to pick up milk a few more times than necessary.