Rivian Launches Upfitting Program for Commercial Vans

Rivian just dropped a new upfitting program for its Commercial Van lineup, and if you’re in the business of making deliveries, running a mobile service, or just need a van that works as hard as you do, this is big news. Upfitting, for those who might not be familiar, is the process of customizing a vehicle after it leaves the factory to make sure it’s perfectly suited for the job at hand. Think shelving, custom flooring, sirens, flashers—whatever your business requires.

The Rivian Commercial Van (RCV) was already a solid platform, but with this new program, businesses and fleet operators can get even more out of their vans. Rivian has lined up a group of Preferred Upfit Partners—companies that specialize in customizing vehicles to meet the unique needs of businesses. These partners include:

• Bush Specialty Vehicles
• EV Sportline (also an affiliate of RivianTrackr!)
• Holman
• LEGEND
• Ranger Design
• Sortimo of North America

Each of these companies brings something different to the table, whether it’s heavy-duty shelving, advanced storage solutions, or more specialized vehicle modifications. And since they’re officially vetted by Rivian, customers don’t have to worry about compatibility or quality issues.

On top of that, Rivian has also introduced its Authorized Upfitter Program, which is designed to support a broader range of customers—including those with more regionally or vocationally specific needs. Whether you’re running a plumbing business in New York or managing a fleet of delivery vehicles in California, Rivian’s authorized upfitters can tailor your van to fit your needs.

This move is a clear signal that Rivian is serious about expanding its commercial offerings beyond just Amazon’s delivery vans. By making it easier for businesses to customize and optimize their vehicles, Rivian is positioning itself as a major player in the commercial EV space. If you’ve been eyeing an electric fleet upgrade, this new upfitting program might be exactly what you need to get the job done.