Rivian has released a powerful short film, Our Only Home, delivering an impactful message about climate change and the need for immediate action. Rather than promoting its vehicles or technology, the video is an op-ed-style piece presented by Rivian’s Founder and CEO, RJ Scaringe. In it, he speaks directly about the critical state of our planet and the urgent necessity for all of us to act to combat climate change.
Our Only Home avoids traditional product placement, focusing instead on a broader message of responsibility. Scaringe shares Rivian’s perspective on climate change, emphasizing that the stakes are high and that time is of the essence. The video reflects Rivian’s commitment to environmental sustainability and responsibility but does so in a way that feels more personal and philosophical than corporate.
“We feel there should be a collective response to addressing climate change, and this was an opportunity to put those thoughts down in a beautiful and meaningful way,” said Scaringe. Rivian’s in-house team produced and developed the film, showcasing the talents of their filmmakers and creative professionals to deliver a poignant and visually striking message that speaks beyond any specific brand.
With this release, Rivian continues to establish itself as more than an electric vehicle company. By addressing climate change directly, Our Only Home serves as a call to action for all—individuals, companies, and communities alike—to come together to protect and preserve our planet.
This short film reflects Rivian’s commitment to its values, underscoring its vision of environmental responsibility and sustainability, not merely as a marketing angle but as an urgent, core mission.