R2 Hype Begins, Rivian Spotted Shooting Content with Star Wars “R2 Units” Inspired Prototypes

Looks like Rivian is starting to roll out the R2 hype machine.

A Reddit user spotted a convoy of R2 prototypes cruising down a California highway, and these aren’t the usual low-key test vehicles. Instead, they’re rocking bright accent colors like orange and yellow across the rear light bar and trim.

If that sounds familiar, it’s because they look very similar to the R2-D2 themed R2 we saw at Autonomy Day. That one had a playful, character-inspired look, and now it seems Rivian is experimenting with more colorful variants, likely for upcoming content.

This feels like the early stages of Rivian’s official R2 media push. We’re starting to see more sightings, more personality, and less camouflage, which usually means the marketing rollout is right around the corner.

In other words, the R2 content era might be about to begin.

R2 Promos?
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Jose Castillo Founder and Editor

Jose Castillo is the founder of RivianTrackr and has owned and driven Rivians since early in the brand's consumer history. He currently drives an R1S and an R2 in Florida and uses Universal Hands-Free every day. As a credentialed Rivian journalist, he has covered the R2 First Drive in Park City and SXSW firsthand and has spoken directly with Rivian's software and autonomy leadership.

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