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Rivian Transforms Austin Space into “Electric Roadhouse” for SXSW 2025
If you stopped by the Rivian Space in Austin this week, you might have been met with a locked door and a sign explaining why—Rivian is in the middle of transforming the space into the Electric Roadhouse for SXSW, which kicks off on Friday, March 7th. Reddit user u/GurCurrent8732 was one of the first to spot the closure, confirming that Rivian’s Austin location is getting a full makeover for the festival. This all ties into Rivian’s two-year exclusive sponsorship with SXSW, which…