Californians Flock to Rivian as Registrations Soar 77% 

Californians love Rivian and it shows! The California New Car Dealers Association reported that Rivian registrations were up 77% year-to-date compared to the same time in 2023 while Tesla registrations fell 17% in the same period. In the category of Luxury Large SUV, the Rivian R1S had a total of 4,837 registrations YTD 2024 through June followed by the Lexus TX, Cadillac Escalade, Mercedes GLS-Class, and Land Rover Range Rover.

You can see all of this plus a ton more data by checking out the California Auto Outlook published by the CNCDA.

Jose Castillo Founder and Editor

Jose Castillo is the founder of RivianTrackr and has owned and driven Rivians since early in the brand's consumer history. He currently drives an R1S and an R2 in Florida and uses Universal Hands-Free every day. As a credentialed Rivian journalist, he has covered the R2 First Drive in Park City and SXSW firsthand and has spoken directly with Rivian's software and autonomy leadership.

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