
Why Rivian Is Keeping R2 Reservation Numbers a Secret
Rivian hasn’t shared an update on R2 reservation numbers since July 2024, when Rivian VP of Manufacturing Tim Fallon said they had “well over 100,000.” Since then, nothing. It’s not because demand is weak—it’s actually the opposite. But there are a few smart reasons why they’re keeping quiet. First, there’s the investor angle. Big reservation numbers sound great, but they also bring pressure. If Rivian announced 300,000 reservations, people would immediately ask: “Can they actually build that many?” By keeping…