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Latest News
Inside Rivian’s Immersive New Brand Space in New York
Rivian has reimagined its East Coast retail space into something entirely new: the Rivian Concept Experience, now open in NYC’s Meatpacking District. Located beneath the High Line, this redesigned venue ditches the traditional showroom feel in favor of a warm, immersive space that tells stories of adventure, exploration, and the Rivian lifestyle. Instead of bright lights and sales desks, visitors will find big plants, cozy seating, custom-built displays, and a rotating theme—starting with “The Adventure Within Us.” There’s a coffee bar,…
Rivian Preps for Tariffs by Stockpiling Batteries and Shifting Supply to U.S.
Rivian isn’t sitting around waiting to see what happens with Trump’s proposed tariffs—they’re already prepping. While other automakers are pulling back forecasts, Rivian quietly started stockpiling EV batteries last year, locking in supplies before costs potentially spike. According to Bloomberg, Rivian paid upfront to secure lithium-iron phosphate cells from China’s Gotion for its commercial vans. Gotion even built a separate reserve in the U.S. for extra security. For the R1T and R1S, Rivian is working with Samsung SDI to shift…
Rivian’s First National Ad Campaign Isn’t About Trucks—It’s About You
Rivian is stepping into the national spotlight with a new kind of advertising campaign—one that puts real owners and their everyday adventures at the center. The company just launched its first-ever 360 rnational brand campaign, called “Real Rivian Adventures,” and it’s not your typical car commercial. Instead of dramatic voiceovers or rugged terrain clichés, Rivian is showcasing real stories from its community. The campaign opens with “Last Lemonade Standing,” a playful spaghetti western-style short inspired by the Carter family—actual Rivian owners. Their son, Ryder,…
May 2025 Rivian Deals, Rebates, and EV Trade-In Discounts
Rivian has a few updated lease and trade-in offers for May that are worth knowing if you’re thinking about ordering an R1T or R1S. First up is the “Nothing but Adventure” lease offer, which runs through May 31. If you lease a 2025 Dual Motor R1T or R1S with the Max battery and Performance Upgrade, Rivian will contribute $6,500 toward your down payment. This is applied as a lease rebate when you order through the R1 Shop, and you’ll need to take delivery by the end of…
What’s Coming in Rivian Update 2025.14
The 2025.14 update is still in internal testing but should begin rolling out in the coming weeks. It’s a refinement-heavy release with a few new features and some long-requested fixes—especially for Gen 1 owners catching up on functionality already standard on Gen 2. Here’s what’s expected: For Gen 1 For Gen 1 & Gen 2 No big Gen 2 exclusives this round—just a nice round of refinements and a few long-requested fixes. See full release notes