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Latest News
RJ Drops Another R2 Tease—And It’s Packed With Clues
Rivian CEO RJ Scaringe is back on social media teasing more behind-the-scenes details of what’s coming for the R2. In his latest post, he showed off the “Maximus” drive unit—a new motor setup that will be featured in the upcoming SUV when it launches in 2026. But the Maximus wasn’t the only interesting detail in the photo. Zoom in and you’ll spot something even more exciting: adaptive shocks. That means the R2 will likely offer a smoother, more controlled ride…
Is the Rivian R1S Wheelchair-Friendly? Zack and Cambry Put It to the Test
Our friend Zack Nelson (aka JerryRigEverything) and his wife Cambry recently tried out a Gen 2 Rivian R1S to see if it could replace her Tesla Model X. Cambry’s been a wheelchair user for about 20 years, so accessibility is a big deal — especially when it comes to transferring into the driver’s seat, storing her wheelchair, and hauling kids in the back. The R1S ticks a lot of boxes. It’s spacious, has a flat interior floor, and way more…
Inside Rivian’s Immersive New Brand Space in New York
Rivian has reimagined its East Coast retail space into something entirely new: the Rivian Concept Experience, now open in NYC’s Meatpacking District. Located beneath the High Line, this redesigned venue ditches the traditional showroom feel in favor of a warm, immersive space that tells stories of adventure, exploration, and the Rivian lifestyle. Instead of bright lights and sales desks, visitors will find big plants, cozy seating, custom-built displays, and a rotating theme—starting with “The Adventure Within Us.” There’s a coffee bar,…
Rivian Preps for Tariffs by Stockpiling Batteries and Shifting Supply to U.S.
Rivian isn’t sitting around waiting to see what happens with Trump’s proposed tariffs—they’re already prepping. While other automakers are pulling back forecasts, Rivian quietly started stockpiling EV batteries last year, locking in supplies before costs potentially spike. According to Bloomberg, Rivian paid upfront to secure lithium-iron phosphate cells from China’s Gotion for its commercial vans. Gotion even built a separate reserve in the U.S. for extra security. For the R1T and R1S, Rivian is working with Samsung SDI to shift…
Rivian’s First National Ad Campaign Isn’t About Trucks—It’s About You
Rivian is stepping into the national spotlight with a new kind of advertising campaign—one that puts real owners and their everyday adventures at the center. The company just launched its first-ever 360 rnational brand campaign, called “Real Rivian Adventures,” and it’s not your typical car commercial. Instead of dramatic voiceovers or rugged terrain clichés, Rivian is showcasing real stories from its community. The campaign opens with “Last Lemonade Standing,” a playful spaghetti western-style short inspired by the Carter family—actual Rivian owners. Their son, Ryder,…