Big news for SXSW fans: Rivian is coming to the festival in a big way! The electric vehicle maker has signed on as a headlining sponsor for the next two years, bringing tons of exciting experiences to Austin, Texas. Known for its mix of tech, music, and culture, SXSW is the perfect backdrop for Rivian to showcase its brand and vision for a sustainable future.
The Electric Roadhouse
Rivian is turning their South Congress flagship store into the Electric Roadhouse, a Texas-style hangout with a futuristic twist. Think classic roadhouse vibes, but electric! Every day during the festival, the Roadhouse will be buzzing with activity—from panel talks and demo drives to live concerts and even drive-in movies.
“We’re so excited to bring the Electric Roadhouse to SXSW,” said Denise Cherry, Rivian’s VP of Marketing. “It’s a space where we can blend classic Americana with our vision for a sustainable future. SXSW is all about creativity and adventure, and that fits our brand perfectly.”
What to Expect
Rivian isn’t stopping at the Roadhouse. They’ll have a huge presence throughout SXSW, with plenty of chances to check out what they’re all about:
- A keynote from Rivian CEO RJ Scaringe at the Austin Convention Center
- A first look at the highly anticipated R2 vehicle
- Unique demo drives with the R1S and R1T
- Interactive panels as the official sponsor of SXSW’s Transportation Track
“SXSW and Rivian are such a natural fit,” said Peter Lewis, Chief Partnerships Officer at SXSW. “Their focus on a sustainable, electric future resonates with everything this festival is about. We’re excited to see how Rivian will engage and inspire our community.”
Don’t Miss Out
SXSW 2025 runs from March 7-15 in Austin, Texas. The Rivian Electric Roadhouse will be open to the public all week, with priority access for SXSW badge holders. Demo drives kick off on Tuesday, March 11, and the Transportation Track runs from March 11-13.
Mark your calendar—this is going to be an electrifying SXSW!